What is CRM?
Let's start with what it's not. CRM is not a single piece of software, system or principle.
Being a successfully customer-focused organisation is just not that simple.
To truly manage relationships effectively across your organisation and with the wider world you will need both the tools and the skills to use them. This means that you need both a software platform and a people-process methodology designed to build and grow business relationships.
Too often we have heard about failed CRM implementations. Organisations spend a lot of money on a software solution which just doesn't deliver the expected results. The most common reason for this is poor user adoption.
This is where SGS Professional is different - we take the time to learn how your organisation works so that we can create a solution that reflects your own best-practice. Our end user support and training options, together with our extensive business requirements process ensure that you not only get a solution that delivers the key functionalities that you need, it is also a solution that your staff will use.
All of our solutions are based on Microsoft Dynamics CRM which provides a familiar working environment ensuring that staff feel confident using the system from day one.